Lidl is not so ‘little’

Another German discount supermarket which hit the UK shores back in 1994 and now have over 700 stores in the UK, as well as other countries. Rivalling Aldi in many cases, they too go from strength to strength in the cut price bracket. Is there a preference for either? Not really, it will depend on…

Why is Waitrose so expensive?

You only have to mention shopping at Waitrose to a great deal of people, and the reaction is – ‘gosh, they are expensive’. Unfortunately, this is quite true, as on price point, they can be more expensive than the likes of their main competitors such as Tesco, Asda, Sainsburys and Morrisons, without even considering the…

Why Aldi Shoppers are Savvy Shoppers

Aldi supermarkets originated in Germany in 1946, but are now prevalent in 20 countries worldwide, including 775 stores (2018 figure) in the UK, which they predict will rise to around 1200 by 2025. Aldi appeared in the UK in 1990 and would appear never to have looked back. The meteoric rise of this supermarket is…

Is Tesco the ‘people’s choice’?

With just over 30% of the retail market share, Tesco still retains top spot above other supermarkets. However, with the proposed merger with Asda, will they become the true giants of the industry? Perhaps Tesco deserve first place due to the range of additional benefits it offers for loyalty. Even though it cannot beat Aldi…